This Privacy Notice explains the practices that AMPLIFi Inc. (“AMPLIFi”) follows regarding the personal data that we collect through the use of the AMPLIFiCAM application, visits to our website, or when you contact us directly.
For the purposes of the work that AMPLIFi performs and the regulations that AMPLIFi needs to comply with, personal data refers to any information that relates to an identified or identifiable individual such as ticket information, your likeness including photos and videos which you take, and email and social media handles.
This data can be removed at the individual’s request by emailing privacy@amplificam.com
Because AMPLIFi is a technology organization that provides products and services worldwide, we are expected to comply with different Privacy and Data Protection Regulations such as the General Data Protection Regulation (“GDPR”) in the EU, the Personal Information Protection and Electronic Documents Act (“PIPEDA”) in Canada or the California Consumer Privacy Act (“CCPA”).
We respect your privacy rights at all times, and we commit to protecting your personal data to the highest standard, regardless of where you are located.
When you decide to use AMPLIFiCAM at a venue to take group photos and/or share them, we collect personal data in order to provide you with this fan engagement functionality. This personal data includes:
Your seat location and the venue location, so we can direct the camera system to place your seat in the centre of the group photo.
The photo of you that AMPLIFiCAM takes, which includes your likeness and the photo’s time/date stamp information, so it can be delivered to your mobile device for you to view, download, and/or share with friends and family.
Your email and social media handles if you choose to share the photos to your email address, or your social media account.
Where available, your event ticket number, so we can direct the camera system to place your seat in the centre of the group photo, without you having to manually input this information
In some cases, your image and likeness if you are sitting close to someone else that takes photos through AMPLIFiCAM
For the venue operator or event organizers that AMPLIFi works with, having access to how AMPLIFi’s audience-controlled camera technology is being used, enables them to enhance the event experience.
We collect personal data provided directly by you during direct communication with any of our representatives either through email or through a form on our website. We collect your name, email address and the reason for your communication.
We use your personal data to acknowledge and respond to your request.
We collect information about your visit such as your IP address, what pages you visited and what sections of our website were of most interest to you.
We use cookies and Google Analytics to gain insights into how our visitors navigate the website in order to provide you with a better web experience.
We also use web beacons. This technology allows us to understand which pages you visit on our website or what e-mail communications you receive and open. For example, the information we collect through this technology may include the first date and time you open our e-mail, and whether you click any links included in our e-mail. This information helps us optimize and tailor our websites and marketing communications for you and others.
If you want to learn more about cookies, refer to our Cookie Consent Manager.
If you are interested in joining the AMPLIFi team, you are able to submit an application through our website. For this purpose, we collect your contact information and details related to your professional qualifications including your resume, your work preferences and details about your life that will give us a better idea of your fit with AMPLIFi. AMPLIFi may also use social channels, such as LinkedIn for further reference.
We use this data to determine if your expertise aligns to the role you are applying for and to contact you if we believe you are a viable candidate.
In order to comply with different privacy and data protection regulations around the world and specifically to comply with the General Data Protection Regulation (“GDPR”) in the EU, we require to provide a legal basis for the processing of your personal data.
AMPLIFi will not process your personal data unless we have a legal justification to do so. We will only process your personal data if:
We have obtained your explicit consent prior to the processing of your personal data;
If we need your personal data to perform a contractual obligation;
If we have a legitimate interest that will not put your rights and freedoms at risk.
A Data Controller is an organization that determines how to collect and process personal data.
A Data Processor is an organization that processes personal data on behalf of a Data Controller.
AMPLIFi is considered a Data Controller when collecting and processing personal data from visitors to our website or from prospective and active customers who are interested in using or use our products and services.
AMPLIFi is considered a Data Processor when we process personal data from the end users of our active customers as per our customers’ requirements.
Both as a Data Controller or as a Data Processor, AMPLIFi protects personal data to the highest level of care by following a strict privacy framework.
AMPLIFi will only disclose your personal data to the following parties under specific circumstances:
- To AMPLIFi personnel, if required, to fulfill your request.
- To service providers that support our systems and applications.
- To event sponsors that use the AMPLIFi application, as part of our relationship as their Data Processor.
- To law enforcement, regulatory bodies or courts, when we are required to do so under applicable laws and regulations.
- In connection with the sale or reorganization of all or part of our business, as permitted by applicable law.
AMPLIFi is committed to protecting the personal data we collect, process and disclose about you. We maintain appropriate safeguards and take reasonable steps to protect your personal data, ensure that we limit its use and that we disclose it only to the parties that have a legitimate reason to have access to it. We use encryption to protect sensitive data about you.
We ensure that all the parties that we disclose your personal data to, internal and external to AMPLIFi, have contractual obligations to protect the security and the confidentiality of your personal data.
The personal data that we collect from you for the purpose of our application will reside in your local region and will not be transferred to an international location.
For the purpose of managing our business, your personal data will be transferred to systems that reside in the US. We ensure that your data is safeguarded and work with our vendors to ensure that the risks to your privacy are minimized.
For personal data transferred out of the EU we have implemented Standard Contractual Clauses to ensure that we have a valid data transfer mechanism in place that ensures the protection of your personal data once it is stored in the US.
Subject to any exceptions provided by law, you have the right to request access to, update or deletion of your personal data.
You also have the right to request restriction of or object to the processing of your personal data. And you have the right to request to have your data transferred to another organization in a commonly used format.
On each particular case we will inform you of the consequences of your request and if there are any exemptions to honouring your requests based on legal or contractual requirements.
To submit any request about your personal data you may contact us via email at privacy@amplificam.com.
If you have any further questions regarding the personal data that AMPLIFi or any of our partners collect and process or if you have feedback regarding this Privacy Notice, you may contact us at privacy@amplificam.com.
If you reside in the EU and want to lodge a complaint with a Supervisory Authority (Data Protection Authority) you may do so in the Member State where you reside, where you work or where you may have experienced an issue with the processing of your personal data.
