Blog

FanView by Amplificam revolutionizes live events, letting fans capture stunning, high-quality moments from any seat. Unveiled at the US Open and Marvel Stadium, it transforms how memories are made and shared.

Brizi Inc., a global leader in fan engagement and interactive sports stadium experiences, is thrilled to announce its official company change to AMPLIFi. This change reflects the company’s strategic vision to accelerate growth, bring in cutting-edge technologies, and offer an expanded suite of innovative solutions to meet the evolving needs of our clients in the sports and entertainment industries.

It is essential as sponsorship marketers to stay informed and on top of trends that are dramatically changing the sports sponsorship industry. New cutting-edge technology and trends are changing the way fans consume media, and the way consumers experience live events. Knowing the latest innovative sponsorship trends can be the difference between riding the new wave or being left behind by the digitally enhanced era.

Explore the resurgence of fan engagement in sports sponsorship as live events welcome back audiences with open arms. Uncover dynamic strategies to captivate fans' attention and maximize brand impact in the post-pandemic era. Understand how innovative technologies like Amplificam are revolutionizing sponsorship activations, creating immersive experiences that resonate with fans and drive lasting brand loyalty.

Uncover groundbreaking strategies transforming sports sponsorship with AmplifiCam's innovative technology, enhancing fan engagement like never before. Experience the power of augmented reality (AR) and interactive overlays, driving brand visibility and fan interaction to new heights. Discover how AmplifiCam revolutionizes sponsorship activation, offering immersive experiences that captivate audiences and elevate brand presence in sports.

Dive into the NFL's groundbreaking virtual draft experience and discover the five key strategies that ensured its success amid unprecedented challenges. Explore how the NFL leveraged technology and creative solutions to engage fans, teams, and sponsors in a new digital landscape. Uncover insights into the future of virtual events and sports marketing, highlighting the importance of adaptability and innovation in connecting with audiences worldwide.

Discover how Canadian sports sponsorship teams demonstrated unparalleled agility in navigating the challenges posed by COVID-19. Explore innovative strategies employed by brands and organizations to maintain fan engagement and brand visibility during uncertain times. Uncover insights into the evolving landscape of sports sponsorship, showcasing the resilience and adaptability of Canadian sports teams amidst adversity.

“If you build it, [they] will come.” It’s the most iconic — and instantly quotable — line from 1989’s Field of Dreams, the famed fantasy baseball film that arguably became its generation’s It’s a Wonderful Life. It’s also a formula that has been applied (rather ingeniously) to the realm of live sports since the spectacle of the Colosseum in ancient Rome.

Overcoming objections to get team buy-in on modern in-venue sponsorship activation. What does a large audit and tax group, a sponsorship representation entity, NASCAR, USGA and NHL all have in common? It’s a simple answer. All of them are recognizing the role new technologies play to enhance the fan experience. For them it leads to expanded opportunities and successful collaborative results in their sports partnerships.

We explore the near future of in-venue sponsorship activation, what to look for today, and how you can have impact and scale by giving control to your fans.

We look at activation from Coke, Bridgestone, GE, Alibaba & Intel at the 2018 Winter Games.

Sports sponsors believe there is value engaging passionate sports fans, but they don’t believe that properties can deliver on activation….

The past year has seen incredible advances in the world of technology. Across every industry, the prevalence of digital interactions and interconnectivity has led to a need for increased personalization and specificity among products and solutions.

At Amplifi, we are building a platform that lets anyone tap into nearby cameras to capture group memories at iconic places. Put differently, Amplifi installs robotic cameras in, say, sports stadiums, and then lets fans control those cameras remotely with their phone to capture stunning group photos to share. All without an app. The AmplifiCam is an integration of fine hardware components, think high-accuracy industrial motors and top class camera equipment, as well as an equally fine suite of software.

The ultimate fan experience has always been constantly evolving, delivering the latest technology innovations, design principles and fan expectations together, to starve away alternative forms of entertainment consumption and make venue attendance the preferred way to experience events.

It is no secret that one of the biggest success factors for every startup is hiring the right talent. At Amplifi, we are passionate about surrounding ourselves with the right people; people who want to build something big, are curious to learn something new, are leaders in what they are passionate about, and are humans who applaud and empathize with others. We know that “the strength of the pack is the wolf, and the strength of the wolf is the pack”.

In 2020, putting a game on a court, field or rink isn’t enough anymore. Fans deserve a better, more engaging experience — one that is mobile and digital to suit their current habits.

Our team made a trek out to New York a little while back to learn from key people at Hashtag Sports. One of my favorite panels was an open discussion between Rick Cordella from NBC Sports, TJ Adeshola from Twitter, Andrew Miller from Fan Cred, and the charismatic Bonin Bough from Cleveland Hustles. They were chatting about the future of sports media, but it evolved into a broader discussion about what makes brands compelling, and what the future might look like. My goal is to share some insights from the discussion, and provide some context that might be helpful to anyone who is interested in creating compelling branded content.

Moneyball might be top of mind for most teams these days, employing the most sophisticated analytics technology to get the most out of each athlete, but this is often not the case when it comes to getting the most out of each fan. Effectively collecting and interpreting timely fan data is the secret to driving brand equity, sponsorship, concessions, merchandise, ticketing, media rights and much more. With emerging forms of media and other experiences becoming more compelling than ever, rights holders should know better than anyone that any good team lives and dies by its fans.

“Change before you have to.”, as legendary CEO Jack Welsh has advised. The digital age is upon us, and sport sponsorship is rapidly evolving with it. Traditional sports sponsorship today amounts to $60 Billion globally, but less than 10% of that accounts for digital currently.

Do you know the name of every fan that passes through your venue? Across the nation, teams are getting hit hard with the Mystery Fan Epidemic. There is an overwhelming amount of teams that know who buys the tickets, but DON’T actually know who’s attending their games. “On average, a ticket buyer buys 3 tickets” Randy Lewis, VP Business Strategy & Analytics at the Brooklyn Nets.

Hashtag Sports took place exactly as projected, “a global innovation festival exploring how digital media and emerging technologies are redefining sports.”

Great content has never been more valuable. Snapchat charges upwards of $10,000 for brands to run a geofilter over the TD Garden on game nights. At best, the Celtics can arrange a revenue share, or buy the rights themselves and re-sell it at a premium to sponsors. However, since Snapchat is the platform who ultimately owns this audience, sports teams are at the mercy of Snapchat cutting them out of the deal. That’s just one example of digital sponsorship ambush.

Not only did the Portland Trail Blazers blow season predictions out of the water, the fanbase behind the Blazers had never seen the engagement level that filled the arena this season.